THE MASTERS. DESIGN LESSONS

Docente responsabile

FRANCESCO ZURLO

CCS proponenti

Design del prodotto industriale - Integrated Product Design

CFU

3

Ore in presenza

40

Prerequisiti

nothing

N° max studenti

35

Criteri di selezione

The course does not require specific selection criteria, except for a genuine interest in the testimonies that will be given by the invited guests.

Students will be accepted in order of registration and up to the maximum number allowed (not enrolled in the course I maestri del Design).

This workshop does not exempt students from their curricular activities: no justification will be given for absences from the courses scheduled for the second semester.

Parole chiave:

• Italian Design • Design Masters • Made in Italy • Iconic artefact • Design Research

Tag

Interaction design, Communication design, Interior design, Fashion design, Yacht design, Product design, Service design

Descrizione dell'iniziativa

Silvana Annichiarico, independent design curator, offers a series of dialogues with 10 masters, focusing on design that oscillates between industry and art, technology and poetry. The course is offered as an elective for master's degrees and is open to students interested in the topics addressed by the guests. The course explores the generation of designers born between 1935 and 1955: creators who do not belong to the legendary era of the founding fathers of Italian design, but who have taken up their legacy to transform, expand and surpass it. While the great masters - from Ponti to Albini, Castiglioni to Sottsass, Magistretti to Mendini - worked "from the spoon to the city" without yet embodying the autonomous figure of the contemporary designer, this subsequent generation defined its identity and boundaries, questioning established rules and opening up new disciplinary territories. They did not invent the Italian design system: they extended it, contaminated it, made it more articulated. Many of them worked alongside the Masters; precisely for this reason, they were able to interpret them critically, continuing their research in new forms. Growing up in the cultural climate of 1968 and trained in the transition between modernism, postmodernity, high tech, minimalism and sustainability, they absorbed radical utopias and transformed them into concrete experiments. Their designs oscillate between industry and art, technology and poetry, communication and politics, writing and design. They have opened up new frontiers: from radical and utopian visions (Alessandro Guerriero) to spiritual design (Tarshito - Nicola Strippoli); from engineering lightness (Paolo Rizzatto) to pop storytelling (Stefano Giovannoni); from the ethical dimension of design (Paolo Deganello) to cultural contamination (Paola Navone); from the imaginative inventions of Denis Santachiara to the experimentation of Francesco Binfaré; from the international design of William Sawaya and Paolo Moroni to the designer-entrepreneur Carlo Forcolini.

Periodo di svolgimento

dal March 2026 a May 2026

Calendario

Gli interventi saranno dalle ore 09:15 alle ore 13:15