Specializing Masters and Postgraduate Programmes

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EXECUTIVE IN MARKETING & SALES - Ed.3

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Application deadline

24-08-24

Start

31-08-24
Price: 18000

End

28-02-26

Duration

18 months
DIPARTIMENTO DI INGEGNERIA GESTIONALE
http://www.gsom.polimi.it

Description

In relation to the objective of encouraging the process of developing continuous training courses, the temporal structure of the University Master's Degree in Marketing & Sales occurs through the subsequent accumulation of training credits through various coherent activities (classroom, distance learning, exercises, field projects) for a total of 60 credits corresponding to a total commitment of 1,500 hours. The time structure of the University Master's degree is a minimum of 18 months, involving training modules of 2 days per month from 9.00 to 18.00. However, variations will be possible depending on the needs of the companies involved. The program is divided into two main parts: the classroom part and a part-time project work lasting approximately 6 months in a project started in the company you belong to. The classroom lessons are divided into three parts: Core modules, general management basics, and elective courses chosen by the participant

Educational project

Marketing is now an essential component of business competitiveness; one could say that the boundaries between marketing and strategy are becoming increasingly blurred. The sources of competitive advantage and the In fact, the center of gravity of a company is moving further and further downstream, transforming the experience with the customer into the component key to the value proposition of every company. The Master aims to train managers and practitioners through the most advanced marketing models and tools in the Italian and international panorama: thanks to the combination of field research activities, the development of original models, the use of laboratories"

Requirements

Candidate holding Bachelor of Science are eligible. For candidates with a foreign degree, equivalent study titles in the respective educationalsystems will be considered..

Location

Milan

Faculty and staff

Director

GIULIANO NOCI

Co-Director

LUCIO LAMBERTI

Department/School/Institution

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni) ED. 26/A VIA LAMBRUSCHINI 4C 20156 MILANO

Contact person

FRANCESCA COLUCCELLI 3484611428 executive@gsom.polimi.it